PROTECT YOUR SKIN FROM FREE RADICAL DAMAGE
Beware the havoc free radicals wreak on skin! Free radicals are everywhere, stripping skin of its natural ability to retain moisture and defend against pollution and other impurities. Skin can become increasingly sensitive and uncomfortable, and develop wrinkles, unwanted pigmentation and uneven or dull-looking skin tone.
What are free radicals?
Free radicals are unstable molecules, unstable due to missing electrons. Skin cells produce them in reaction to external factors like UV rays or pollution. When cells produce too many free radicals, they become overwhelmed. Because cells are unable to eliminate them, free radicals produce a variety of noticeable damaging effects: skin ageing and sensitivity, redness on the cheeks or side of the nose.
Why use anti-pollution skincare?
Good anti-pollution skincare products should employ ingredients with antioxidant and regenerating properties to shield skin from free radical damage (and, consequently, preserve the youthful qualities of skin). Anti-pollution skincare should help skin restore its hydrolipidic barrier and natural functions, helping it regain hydration.
Which ingredients protect?
PURSLANE EXTRACT
Purslane extract is a powerful antioxidant ingredient that soothes and hydrates skin.
MORINGA SEED EXTRACT
Moringa seed extract, an anti-pollution ingredient, penetrates deeply to purify skin.
Together, they form a protective barrier that protects against and fights pollution.
Who needs anti-pollution skincare?
Urban dwellers already know that cities are plagued by harmful skin aggressors. But if you live outside of a city, it’s safe to say you should consider investing in anti-pollution skincare, too. Other aspects of modern life like diet and lifestyle can weaken skin cells and tissues. And free radicals don’t discriminate - even young skin requires protection.
START your anti-pollution skincare ritual!
A simple 3-step routine that will keep your skin looking and feeling its best.
1 CLEANSE
Your first line of defence. Removes impurities without dehydrating skin.
2 MOISTURISE
A 2-in-1 that both hydrates and shields against pollution.
3 REINFORCE
Replenish your skin’s emergency reserves! Use weekly for additional defence.
